Content marketing that earns backlinks and ranks

Content that ranks also converts. Content that only ranks wastes money. Content that only converts doesn't scale. We write the third kind — editorial-grade pieces that earn organic traffic and move readers closer to buying.

Who this is for

• B2B companies whose buyers research extensively before purchase.
• Founders who know the best answer to "why would someone buy from us" but don't have time to write the thirty posts that explain it.
• Teams that have tried AI-generated content, watched it fail, and want something better.

Who this is not for

• Volume-play SEO farms chasing <100-word meta titles.
• Industries where written content isn't how buyers research (most commodity retail, most local services).
• Anyone who wants us to write in a voice we can't stand behind.

What you get

Strategy

• Topic research anchored to your buyer, not just search volume.
• Cluster map: one pillar, 15–30 supporting briefs.
• Intent classification: informational, commercial investigation, transactional.
• Internal linking plan: the graph that makes the pillar rank.

Writing

• 4–8 pieces per month (retainer-dependent).
• Researched by people who understand your topic.
• Edited by a second pair of eyes before publish.
• Schema + OG + metadata + canonical — wired by us.
• Reading time, TOC, related posts — out of the box.

Distribution

• Newsletter snippet per post.
• Social hooks (LinkedIn / X) written with the piece.
• Outreach-ready (we don't do mass outreach, but the piece is built for when you do).

Measurement

• Monthly performance brief: what ranked, what didn't, why.
• Conversion tracking wired to your analytics.
• Next-month brief scoped against what the data shows.

Our writing principles

• Original perspective beats comprehensive checklist. A post that takes a position ranks better than a post that hedges.
• Specificity over generality. "A 3,000-word guide to SEO" is AI bait. "How we moved a single client from page 4 to #2 in 90 days" ranks and converts.
• One real example beats three hypothetical ones.
• We cut 20% on the final pass. Every time.

Our process

1. Discovery (week 1): interviews with sales / support / the founder. Who buys, why, what objections come up.
2. Strategy (week 2): topic map + 3-month brief backlog.
3. Production (ongoing): briefs written, pieces drafted, edited, published on a predictable cadence.
4. Distribution (ongoing): each piece ships with its own distribution checklist.
5. Review (monthly): what ranked, what didn't, next month's brief.

Outcomes

• 4–8 pieces per month you'd be happy to share with your mother.
• A topic cluster that builds authority with search engines and readers.
• A measurable slice of pipeline coming from organic within 6–12 months.
• A content system your team can take over if you ever want to.

Engagement & price

Monthly retainer. Starts at €2,800 / month for 4 pieces, €5,600+ for 8. 3-month minimum. You own the content outright.

What if we already have a content team?

Excellent — we'll slot in as strategy + SEO + editorial review, and let your writers do the writing. That's often the best configuration.